How to sell commercial real property for lease or sale

 If you want to lease or sell commercial property, you must first understand your target market. This means you need to be able to identify the target market in your local area before you start the promotion process. Sometimes, it can be hard to define a target markets due to relative property.

Ask these questions:

1. What media will reach the market in a direct, sustained manner?

2. What is the best moment to promote your property to the target markets?

3. How likely is it that the target market will act immediately and purchase the property?

4. Why would the target customer buy or lease this property now or in future?

These questions help to make important decisions about how to market the property. We now have a variety of media available to us; some are more successful than others.

These are all options to market a commercial property as a sale or lease.

• Newspaper

• Internet

• Database

• Direct mail

• Telephone contact

• Signboards

• Owners of neighboring properties

• Businesses in the vicinity

• Email

• Flyers with promotional messages

• Radio and TV

 

So, which is the best approach? That decision will be yours only if you are clear about who your target market is. Before you ask for vendor funding to market the property the seller must be fully briefed on your target market commercial real estate for sale.

It is a good idea to provide a range of marketing packages so that clients can choose from. To promote a property to rent or sell, it is logical and effective to use a combination of silver, bronze and gold marketing packs. The vendor should request promotional funds at the end of each day. However, they should be offered the opportunity to choose how much money and in what manner.

The internet plays a key role in today's promotion of property. It is cheap and easy to use in marketing campaigns. It can capture enquiry for many more weeks, and has a lasting promotional life.

It is essential to capture all inquiries that come in and categorise them. An extensive database of landlords and buyers is essential for the successful operation of a real-estate office. The more people that you know, the better your listings will be and the quality of your enquiries. This is where a good team of salespeople, each with a detailed database of well qualified prospects, can make an important difference in the market.